The Trouble with Blogs

I recently facilitated training where participants asked about the value of creating a blog.  I advised them that blogs help generate fresh content and keywords, which increases a website’s visibility to search engines.  Blogs also help friends, colleagues, clients, and others learn more about you and what you’re doing.  For business purposes, this can help increase brand loyalty and client engagement.

Creating a blog can seem like a great idea, but it can also be difficult to find the time and discipline to write on a regular basis.

Some people blog daily.  I knew I couldn’t pull that off, so I strive for every week… or two… or so…

In my opinion, the problem with blogs comes when a website links to a blog that is the web equivalent of a ghost town.

This seems to be the case with most of the small businesses in Corpus Christi.  A blog is set up.  Maybe it has a post.  But after the initial effort, nothing.

If a blog is something you want to do, I recommend taking the time and effort to use it to your advantage.  Let your customers know what’s new.  Help them understand things that will help them out.  Teach them more about your area of expertise.

If blogging isn’t your thing, perhaps it’s best to focus on another means of engagement.  After all, it’s often better to acknowledge time constraints and limitations than to refer clients and prospects to an empty and abandoned shell of what you meant to do.