A few days later, I called a local print shop to get a quote about another project. I was told my project wasn’t worth their time.
Recently, I drove to three hardware stores when I couldn’t find what I needed online. At each store, my questions were referred to another department. Eventually, I was sent back to the internet.
Scenarios like this are far too prevalent.
Great customer service is imperative and the little actions and efforts we make reinforce our reputation and brand. Our behavior dictates whether or not clients will return. It impacts what they’ll tell others about us.
Our businesses cannot be all things to all people. When mutually beneficial relationships do not exist, clients should still be treated respectfully and professionally. Even if we are unable to help, we can often make recommendations or referrals to lend a hand. Handling situations like these well could even end up increasing brand loyalty or leading to a new opportunity.
It’s worth sweating the small stuff.