Yoga Marketing

Last year, I completed a 200 hour yoga teacher training program offered by the Yoga Studio of Corpus Christi.  Despite my curiosity about yoga, my professional background made me especially interested in a session called “Business of Yoga.”  As the course progressed, our instructor worked to fit in thousands of years’ worth of history and wisdom, but ended up with only a short discussion on business.  I couldn’t complain though.  Our year was packed with so many good things.

I eventually taught a yoga weekly class, but dropped it when I started my business.  I continue helping as a sub, but no longer practice or teach as much as I’d like.

Yesterday, I was driving to sub at the Yoga Studio of Corpus Christi, and began reminiscing about great teachers who have inspired me.  I thought about friends and remembered the genuine and unconditional acceptance I always felt at the yoga studio. 

Then it dawned on me.  During teacher training, I had looked forward to a weekend focused on business.  When, in fact, my lesson was all around me.

Yoga teachers are taught to empower and care for others, while cultivating peace, beauty, and goodness.  Teachers offer themselves completely in service to help others. 

Shouldn’t this be the case in business and marketing?  Can you imagine companies wanting to know and understand you, their target market, all so they can better serve?  Who wouldn’t love to do business with people who truly care?

It turns out, I got my “Business of Yoga” training after all.

First Impressions

One of my favorite slogans is from an ad I’d never seen.  A teacher once told my class, “You never get a second chance to make a first impression.”  What I later learned to be a Head and Shoulders tagline has stuck with me for years. 

Right now, I’m witnessing this tagline in action.

My husband and I are hosting a French exchange student who arrived last week.  Pierre is a really great kid, but his English is limited.  The judgments he makes remind me of the importance of visual appeal and first impressions.

At the grocery store, I asked Pierre to pick out cereal for breakfast. His preference?  Cocoa Puffs.

On his first day of school, Pierre wasn’t sure which group in the gym was his track class.  So he went to the class with students that appealed to him most.  Cheerleading.

At the mall, Pierre quickly found a black t-shirt with white writing that reads, “Overdosed on Confidence.”  My husband and I tried to explain what the shirt meant.  We tried to help Pierre understand the innuendo associated with the word “overdose.” Pierre didn’t mind.  He said that in France, people wear shirts because, despite not knowing what they mean, they look cool.

Every day, people make judgments based on what they see.  And though most of us do speak and read English well, the lesson remains.  Whether an advertisement, a memo, our appearance, or our website, impressions matter. 

Always strive to make your first impression a great one.

 

 

 

 

Opportunity is Knocking

Last week, Del Mar College hosted “The Big Event”.  The seminar featured topics related to our region’s Booming Oilfields, International Trade, and Government Contracting. 

Experts addressed Eagle Ford Shale and anticipated regional impact.  State Representative Todd Hunter spoke about his intent to bring the cruise ship industry to Corpus Christi.  Sandy Sanders, Deputy Director of the Port of Corpus Christi, talked about huge projects that are underway, including the La Quinta Trade Gateway Terminal Project and preparations to ready the Corpus Christi Ship Channel in preparation of the Panama Canal widening and deepening.

With all this opportunity and activity around us, businesses should be positioning to get their share of the pie.  That’s where Del Mar’s Procurement Technical Assistance Center (PTAC) came in.

PTAC representatives provided information about how to register with the U.S. government and be considered for projects.  They discussed procurement systems and how to search for government project opportunities.  They also arranged for groups such as the Small Business Administration (SBA) to discuss programs geared towards helping small and disadvantaged businesses compete in the federal procurement market.  Representatives from local, federal, and municipal entities were also present, all willing to offer small and local businesses a hand. 

“The Big Event” affirmed that no matter what your industry, big happenings in our region translate to significant opportunity for all of us.

All this great, but useless, unless we do something with it.  So the “Big Question” now becomes: With so much opportunity knocking, will our small and local businesses answer?