The Wonderful World of Search Engine Optimization

It’s amazing how fast technology advances things.  And although I know my marketing stuff, technology changes that stuff.  So, rather than become an old dead elephant too soon, I’ve taken to studying Search Engine Optimization (SEO).

SEO is fun.  It helps organizations improve their search engine rank, and consequently, visibility to prospective clients.  However, my research has left me shocked at how few local businesses actually take advantage of all SEO has to offer. 

Simply having a website does not guarantee prospective clients get a chance to see it.  Websites that look cool and function well might not have been made with the intent of driving prospects to your site.  In fact, some local companies aren’t even visible when you Google their business name!  Seriously… some local companies aren’t even visible when you Google their business name!

Search engines use algorithms to determine your website’s relevance to an online search.  Some things, like how long your site has been live, can’t be controlled.  Other variables related to keyword placement, content, and links, can boost your relevance significantly.  Developing content and strategically placing keywords within your website appeals to search engines.  And although some industries and associated keywords are more competitive than others, simple steps can still improve your website’s visibility.

Sure, it can be challenging to learn or do something new, but SEO gives your business a huge leg up in a competitive market where it’s easier to stand out than it seems.